Fancy your daily dose of trivia? In 1964 the SuperValue brand was first launched by the Grocers United Stores co-operative.

Here’s what your grocery shop might have looked like back in the early days of SuperValue:

SuperValue soon came to mean quality, competitive prices, and a community spirit. And these same values have stuck with us ever since!

Fast-forward 50 years and SuperValue is celebrating its half-century with an exciting new website that will make your shopping experience even more enjoyable.

We’ve made a commitment to keeping up-to-date with changing technology and trends by making our new site 100% mobile friendly and responsive. This means our new site will look great whether you’re browsing on your computer, smartphone, or other device.

If you’re out and about, then you can use our handy store locator to find your nearest SuperValue, saving you time and hassle  - all from the convenience of your smartphone.

You’ll never be stuck for meal ideas again with our regularly updated recipes section, which showcases a range of delicious and affordable creations that will become overnight family favourites.

We’ve also made it easier to stay connected with SuperValue – like our new Facebook page and join in the online community.

Times and technology have changed - but in the 50 years since SuperValue first became a household name, we’ve maintained our commitment to friendly service, great produce, and community spirit. We’re sure you’ll agree that our new website is an exciting chapter in the SuperValue story.